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About Us


REFOREST is an organisation which recognises the power of trees to provide opportunities for social and environmental benefit, especially in the developing world. By planting trees and conserving forests we can provide employment and economic opportunities, improve soil quality and water holding capacity for crops, create and conserve forest habitats for wildlife, and remove pollutants and improve the atmosphere for everyone. Global forest loss is a big issue, and getting bigger, so we hope that you will join us.
We run our social business: REFOREST TEA to fulfil our mission to fund tree planting and forest conservation. Launched in summer 2019 specifically to provide 100% of profits to projects. It follows our philosophy of a collective effort: by selling a simple, quality, everyday product that everyone can choose to use and enjoy.
REFOREST was founded by Alistair, a professional plant scientist with a passion for trees and forests: “Having come from a research background, the question of the need to plant trees and conserve forests was clear, now it is a matter of finding the funds and getting on with the job”. My motivation is to plant as many useful trees as possible, which is why Reforest Tea uses all profits for this purpose in order to have the highest impact.


We’d love to you to be part of Reforest! It's a team effort. If you'd like to help then please get in touch at or buy and enjoy our Reforest Tea either online or in a wonderful location in Cambridge.