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Reforest Tea

At Reforest Tea, our story is very simple: we sell great teas and use all the profits to plant trees and conserve forests. A simplicity which is fundamental to our business model. Our business success is measured in our impact –to make the world a better place– and not through status or money. We believe that this sets Reforest Tea apart from other companies. People who buy our teas are not just our customers, they are also our supporters. For them, Reforest Tea is more than just another good cup of tea; when they drink our tea they become part of our mission. Our customers believe in what we are doing and like to tell other people about our company and our mission in a way that no other tea company’s customers would ever do. Not only that, Reforest Teas really are

In 2015, I took some time off work and travelled to Guatemala. The name “Guatemala” comes from the indigenous Náhuatl word meaning “land of many trees”, so it seemed like an obvious place to start. I arrived in the highland city of Quetzaltenango and made contact with a non-profit there, the “Proyecto de Reforestación Chico Mendes”, and started volunteering in their native tree nursery. After a few days it was obvious that the project was limited by finances and, more generally, that this was the limiting factor for most such projects. Tree-planting and forest conservation work is expensive: if one tree costs a dollar or two to plant, then a million trees is going to cost one or two million dollars. Conversely, I viewed this as an opportunity: the more funds available, the more trees it would be possible to plant

We couldn't wait to share with you the news of our successes in the this year's Great Taste Awards 2020, the UK's largest and most trusted accreditation scheme for fine food and drink. We're very happy to report that three of our teas have won awards for their outstanding quality and taste: our English Breakfast, Earl Grey and Forest Fruits.Of course, this is also great news for the tree-planting and forest conservation work supported by 100% of the profits from our Reforest Tea social business. So please drink more Reforest Teas and share our good news with your friends.

Reforest Tea gained in popularity during October, selling more tea and planting more trees! Sales in October supported planting of 800 mango and agro-forestry trees with the Alpha Women Empowerment Initiative, Uganda through our partnership with the International Tree Foundation. Thanks lots to new locations in Cambridge serving our tea, including four colleges (Robinson, Queen's, Pembroke and Newnham) and Stem+Glory on King Street.

A great start for Reforest Tea in our first month of trading! Almost 4,000 tea bags of our Breakfast Blend sold, and we planted 500 trees in the ITF "20 million trees" campaign in Kenya, working together with the Mount Kenya Trust in the Kieiga Forest of the Nyambene Hills. Thank you everyone :)